PROJECT DESCRIPTION: The SOCRAT project aims to promote sustainable tourism development and community empowerment in the Italian and Croatian Adriatic coasts by mobilizing tourist itineraries based on contemporary arts, crafts, creative and cultural industries and civil society. The project seeks to address common territorial challenges such as over-reliance on seasonal tourist flows, insufficient cooperation among artists and local authorities, and the authenticity of the tourist offer.

PROJECT GOAL: The project's overall objective is to diversify touristic flows and enhance local development by activating and developing more authentic experiences from the creativity of the territory. The project proposes a socially-based model through Creative Living Labs that bring together local industry, artists, and civil society to co-create new tourism products and services that promote cultural heritage, creativity and generate economic opportunities for local communities.

LEAD PARTNER: Pino Pascali Foundation - Museum of Contemporary Art

PARTNERS: NATIONAL CONFEREDERATION OF CRAFT AND SMALL AND MEDIUM ENTEPRISES (IT), Veneto Region (IT), VENETO INSTITUTE FOR LABOUR (IT), Region of Istria (HR), Kvarner Region Tourist Board (HR), The institution for the development of competence, innovation and specilization of Zadar counti INOVacija (HR)

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